26 Real Estate Lead Strategies Every Real Estate Pro Ought To Know ...DO YOU?
Tell Us Where To Email You The List!
26 Real Estate Lead Strategies Every Real Estate Pro Ought To Know ...DO YOU?
Tell Us Where To Email You The List!
MORE LEADS AND MORE CLOSINGS
What Do You Need Help On?
 
What Do You Need Help On?
About Real Estate Strategy Lab
Jeff Coga, CEO & Founder
OUR MISSION: “Our mission is to not just teach marketing strategies; we want to help people in the real estate business connect and communicate more efficiently as technology changes. This technology is the ultimate competitive advantage and equalizer for anyone looking to get more leads, more closings, and more time off (if desired).”
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About The Founder
JEFF COGA [CEO & Co-Founder]: Jeff is the co-founder and CEO at Real Estate Strategy Lab. He drives the company’s vision, strategy, and growth as it provides innovative ways for real estate pros to generate and convert leads. He is the creator of Autonomous Targeting Segmentation which is a marketing method that targets willing-and-able sellers and buyers by acquiring data like Fortune 500 companies. He is one of the most sought after direct response and funnel architect in the real estate industry.
Why You Should NOT Be Here
Hi, Jeff Coga. here!

It always make me chuckle when I get to the ‘write about yourself’ section of my own website. After thinking about this and doing 30+ drafts …I’ve come to the conclusion that I really have only 3 options.

1). Write in third person (If you’ve never tried it, it’s totally weird!)

2). Use big words to make me seem smarter (yeah, baby…IQ at 150! HA! J/K)

or

3). Write this section like I'm writing a letter to a friend.

Guess which one I picked? 🙂

Anyways – what do you want to know?

I’m 32 years old and live in “The Golden State” with my wife, Elaine.

We recently got married and happy to say that she's my best friend and I’ve known her since the 7th grade.

If you’re reading this, I’ll probably guess that THIS isn’t the kind of stuff you’re looking for or interested in. 

The number one reason you’re probably here is to find out…

"Is Jeff Coga A Guy Worth My Attention and Time?"

The truth is, for many of you …my answer is 100% NO!
NUMBER #1: “I Can NOT Help You Get Rich Quick in Real Estate”
For some odd reason, people always think “I do real estate” and magically think “you’ll take home big. fat checks.”

I totally get it. That’s what attracted me to do real estate in 2004 when I bought my first home (more on that later).

I thought it would be easy money and guess what? At THAT time, it was!

Heck, I purchased a home with zero money out of my pocket. Matter of fact, I even got cash at the close of escrow.

Crazy stuff I know. But IT was a different time.

Then the market crashed.

And I had to reinvent myself. How did I do that?

I changed the way I looked at real estate.

I realized we are NOT in the real estate business but …we are IN the business to MARKET our real estate business.

Frankly, this shift changed my life.

What marketing thing did I do? I did direct response marketing that combined offline strategies with online strategies.

If you don’t believe me …heck, Google me and you’ll find some really old videos talking about this stuff.

Learning how this ‘new age marketing’ worked …I thought it would be easy because ‘my generation grew up with this stuff’ but I got hit with the truth… it wasn’t easy.

Today, I do have consistent leads that turn into revenue via doing the deal, referring the lead, or even selling the leads. And often times, it’s on autopilot …but it took lots of work, frustration, and perseverance to get there.

…And it still takes work to keep it all running.

So if you’re not prepared AND committed to actually roll up your sleeves and put in the work, I’m not your guy.
NUMBER #2: “If You Don’t Want to Advertise, You’re NOT Going to Enjoy My Stuff”
No, I DO NOT sell advertising. But here’s why I’m telling you this.

Start going down the ‘real estate lead generation and conversion’ rabbit hole, and you’ll see all kinds of ads and articles about this cool free method or some cool tool with the ‘latest loopholes’. 

Does some of it work?

Probably! And YES I find tons of 'latest loopholes' BUT …it’s only short term gains. 

Here's A Super Short Punch List of 'Loopholes' in Real Estate I've Discovered and What My Competitors Have Knocked Off:

- Facebook UID Scrape: Used a software scrapper for Facebook Unique ID's to scrape leads off of Facebook (before Facebook changed their privacy policy). I was first in the industry to talk about this in real estate.

- YouTube SEO Video Backlinks: We used software like TrafficGysers to rank YouTube videos in Google Search Engine.

- Buying Undervalued YouTube Channels: Years ago, I figured out how to buy YouTube channels. Why would I buy it? Simple! If a channel had a few thousand views I would buy it for a few bucks and then put my YouTube video on the channel. I wanted to rank in the description and that would rank my videos.

- Twitter Using Bots: I was the first in the industry to use 'bots' to leave targeted comments until the tool was no longer effective.

And the list goes on...

If you rely on that and something changes …you don’t have a business. You have a ‘lead source’ that’s supported by an unsustainable gimmick. Ask me how I know that! HA!

And that is a waste of time. If you want to waste time... go play some Pokemon. I hear it’s more fun and you’ll get some exercise.
NUMBER #3: “If You’re Looking For ‘The Easy Way’... I DO NOT Want To Help You.”
It’s important you understand what I’m telling you.

I can help you, but I just won’t. I’m capable of it, but I refuse to do it.

Why?

Because when I hear a supposed-to-be ‘Real Estate Pro’ (whether an agent, investor, or lender) ask, “What’s the easiest way?”... what I’m really hearing is, “I’m NOT fully invested in the long-term success of my own business …and am therefore not fully invested in the long-term success of my clients.”

And that really translates to “I don’t want to put in the work”. 

Look, generating and converting sellers and buyers is HARD WORK. Can it be ‘automated’? 100%! But only WHEN it’s all up and running.

But that takes a lot of HARD WORK to create and it takes HARD WORK to maintain.

Oh, and for my ‘grizzled veterans’ out there on their second or third rodeo in this market…

You know, real estate cycles are typically 8 to 12 years …and mostly everyone who got into real estate for all the wrong reasons quit the business when the market tanked. So, why would I want to help someone that’s ‘in it’ to make a quick buck? I just don’t do that!

You’re still here? Good.

Now, you might be saying…
How Do I Know If Your Stuff Is Any Good?
Well, the smartest thing to do is to just get some of my free materials.

If you like it, you’ll probably like my trainings.

If you don’t like it, you won’t.

Pretty simple, right?

Get a taste of ‘what I’m doing now’ by joining my newsletter and see if you like any of my FREE trainings.

If you don’t, just unsubscribe.
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Here’s What I Will Help You With (Specifically)
My main focus is to help you FIRE your lead vendors by turning advertising into profits by using technology (aka automation).

I’m the creator of something called Autonomous Targeting Segmentation which is a fancy way of saying “going after willing-and-able sellers/buyers by targeting them with automated marketing messages.”

It is, in my humble opinion, the Holy Grail of Untapped Marketing in Real Estate.

I also focus on increasing your social equity – which is really a fancy way to saying “get your name out to your farm area”. It’s kind of like a force appreciation in the real estate world. We position your brand to a celebrity authority.

I do this by showing you the best way to help sellers and buyers before you ask them to ‘sign here’.
Here’s My Blatant First Sales Pitch To You:
Go to the top of the navigation page and read some of the articles on my site.

If you like them, sign up for some of my free trainings or newsletter.

If they help you, consider buying my stuff when I make you an offer.

Pretty simple, right? 

Thanks for reading this page and get to work!
JEFF COGA
Founder
Real Estate Strategy Lab

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Real Estate Strategy Lab
Jeff Coga Real Estate Training
41707 Winchester Rd Ste 305
Temecula, CA 92590-4867 US
(844) GET-MKTR
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