For some odd reason, people always think “I do real estate” and magically think “you’ll take home big fat checks.”
I totally get it. That’s what attracted me in 2004 when I bought my first home (more on that later).
I thought it would be easy money and guess what? At THAT time, it was.
Heck, I purchased a home with zero money out of my pocket. Matter of fact, I even got cash at the close of escrow.
Crazy stuff I know. But IT was a different time.
Then the market crashed.
And I had to reinvent myself. How did I do that?
I changed the way I looked at real estate.
I realized we are NOT in the real estate business but …we are IN the business to MARKET our real estate business.
Frankly, this shift changed my life.
What marketing thing, did I do? I did direct response marketing that combined offline strategies with online strategies.
If you don’t believe me …heck, Google me and you’ll find some really old videos talking about this stuff.
Learning how this ‘new age marketing’ worked …I thought it would be easy because ‘my generation grew up with this stuff’ but …it wasn’t easy.
Today, I do have consistent leads that turn into revenue via doing the deal, referring the lead, or even selling the leads. And often times, it’s on auto pilot …but it took lots of work, frustration, and perseverance to get there.
…And it still takes work to keep it all running.
So if you’re not prepared AND committed to actually roll up your selves in put in the work, I’m not your guy.