In this episode of Real Estate Strategy Lab, Jeff and Jason discuss exactly what to say in your emails and real estate postcards to generate leads on a consistent basis.
Jeff talks about where he gets a majority of the data he needs to send out postcards.
In this session, Jeff and Jason chat about (detailed):
- 2:01 – Recap of The first 30 days stats of PodCast
- 3:40 – Survey results from Real Estate Strategy Lab’s listeners. Covering why our listeners like, dislike, and the challenges people are facing.
- 11:59 – What other Real Estate Strategy Lab Family wants us to focus on.
- 13:01 – Why you should subscribe to Real Estate Strategy Lab.
- 17:35 – How to generate seller and buyer leads online and offline.
- 18:09 – Warning from Jeff on these marketing strategies to generate seller and buyer leads.
- 19:02 – Why you should test everything
- 20:00 – The importance of understanding email marketing and how to get access to emails.
- 21:20 – What is a “swipe file” (click here for an old post)
- 22:05 – Jeff explains his exact “swipe file” that he uses in his real estate investment company.
- 23:11 – The NEW “swipe file” that gives Jeff 60%+ open rate and 15%+ CTR and he pulled out 2 deals.
- 25:00 – Recap of email marketing and how to get listing agents begging you to buy there property.
- 27:01 – How to use Jeff’s “Sneaky Email Campaign” to generate leads (click here for Jeff’s “distress seller” key words).
- 28:15 – Jason’s rants about email marketing and why the mystery works.
- 30:02 – How to generate more leads by doing less work and becoming more focused.
- 31:25 – Jeff’s MOST hyper active seller list that he focuses on.
- 32:02 – Where we get the “data list” or click here
- 34:01 – Why the “number’s tell a story” and what to pay attention to.
- 38:02 – Two different campaigns that gives a HIGH response rate.
- 41:00 – The powerful emotion of “Open loops” and how to use it.
- 41:32 – The #1 goal of your direct marketing campaign for investors.
- 44:38 – Jeff’s story about a recent property lead (click here for the Facebook post).
- 47:02 – Why adding value and serving others will help you grow your real estate business.
- 48:09 – Two actionable steps you can take to generate seller leads.
Items mentioned in this podcast include:
- Click2Mail.com – What we use to mail out letter and postcards.
- Aweber – Email Marketing Made Easy
- Bluehost – hosting service we use for this site
- Start a Blog That Matters – How to start a successful blog!
- Callfire.com – Phone system to track your calls. Get 100 FREE minutes.
- Where we learned how to create a podcast. Click Here Now.
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