Episode Overview:

In this episode of Real Estate Strategy Lab, Jeff and Jason discuss exactly what to say in your emails and real estate postcards to generate leads on a consistent basis.

Jeff talks about where he gets a majority of the data he needs to send out postcards.


In this session, Jeff and Jason chat about (detailed):

  • 2:01  – Recap of The first 30 days stats of PodCast
  • 3:40 – Survey results from Real Estate Strategy Lab’s listeners. Covering why our listeners like, dislike, and the challenges people are facing.
  • 11:59 – What other Real Estate Strategy Lab Family wants us to focus on.
  • 13:01 – Why you should subscribe to Real Estate Strategy Lab.
  • 17:35 – How to generate seller and buyer leads online and offline.
  • 18:09 – Warning from Jeff on these marketing strategies to generate seller and buyer leads.
  • 19:02 – Why you should test everything
  • 20:00 – The importance of understanding email marketing and how to get access to emails.
  • 21:20 – What is a “swipe file” (click here for an old post)
  • 22:05 – Jeff explains his exact “swipe file” that he uses in his real estate investment company.
  • 23:11 – The NEW “swipe file” that gives Jeff 60%+ open rate and 15%+ CTR and he pulled out 2 deals.
  • 25:00 – Recap of email marketing and how to get listing agents begging you to buy there property.
  • 27:01 – How to use Jeff’s “Sneaky Email Campaign” to generate leads (click here for Jeff’s “distress seller” key words).
  • 28:15 – Jason’s rants about email marketing and why the mystery works.
  • 30:02 – How to generate more leads by doing less work and becoming more focused.
  • 31:25 – Jeff’s MOST hyper active seller list that he focuses on.
  • 32:02 – Where we get the “data list”  or click here
  • 34:01 – Why the “number’s tell a story” and what to pay attention to.
  • 38:02 – Two different campaigns that gives a HIGH response rate.
  • 41:00 – The powerful emotion of “Open loops” and how to use it.
  • 41:32 – The #1 goal of your direct marketing campaign for investors.
  • 44:38 – Jeff’s story about a recent property lead (click here for the Facebook post).
  • 47:02 – Why adding value and serving others will help you grow your real estate business.
  • 48:09 – Two actionable steps you can take to generate seller leads.


Items mentioned in this podcast include:


Most Popular Podcast Episodes:


Subscribe to the RESL to get automatic updates for your device!

subscribe button


Please take 1 minute to leave us a comment and 5 stars on iTunes – only if you feel it deserves recognition. This helps with our ranking with iTunes.

Privacy Preference Center