Episode Overview:

In this episode Jeff Coga and Jason Jerzewski reveal what changes Facebook and Google have up their sleeves and how real estate investors and agents can keep up.  Jason also goes over his “Yellow Letter with a Twist” mailer results.  Make sure you listen all the way through as Jeff and Jason cover a few new tools that are improving their business and how you can use them too.


In this session, Jeff and Jason chat about (detailed):

  • 1:10 –  Recap of the last weeks episode (click here for last weeks episode)
  • 3:39 – Jason’s talks about an untapped niche for real estate investors and Realtors
  • 7:55 – How a change in the “tech world” will change how small business owners market to consumers
  • 9:25 – Pay Per Click (P.P.C.) advertisement and how it has changed.
  • 11:45 – Why banner AD’s suck
  • 13:25 – Biggest change that FaceBook made and why you need to pay attention
  • 25:00 – Paradigm shift on how people communicate
  • 27:40 – Google and how they are re-wiring the city with fiber optics
  • 34:02 – Jason goes over the results of his “Yellow Letter w/ a Twist” marketing campaign he ran for the $5,000 in 30 Days with a Budget of $500
  • 45:00 – Why marketing isn’t a “to-do list” and why you have to tweak and test.
  • 55:03 – Tools that we have been using to stream line our real estate business


Episode Links:

    • Google Fiber – New interent service provided by Google
    • HUD Properties – Search for a HUD home to purchase
    • Yellow Letter “With a Twist” – This is the mail house that Jason is using to send out his direct mail
    • Shoeboxed – Streamline accounting and bookkeeping. Fastest way to turn a pile of receipts into digital data to save you time, money, and hassle.
    • Last Weeks Episode – Buying and Selling HUD Owned Homes and Secret Ways to Fund Your Deals
    • Cardmunch.com – How to instantly connect with people on Linkedin
    • iTalkfast – Best audio player to listen faster and learn faster.
    • Lead Rocket – a squeeze page plat form we are using in our current business



GET LEAD ROCKET AT: www.RealEstateStrategyLab.com/LeadRocket


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