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Episode Overview:

In this Podcast Jason and Jeff go deep into the mindset of what it really takes to be a successful real estate agent/investor.

In the second segment we cover the technical nuts and bolts of lead generation using the “Yellow Letter with a twist” and using LinkedIn to build brand equity.


In this session, Jeff and Jason chat about (detailed):

  • 1:45 – We cover how… “Secrets in any business is invisible to outsiders, and sometimes those invisible maybe apparent to outsider but it really is invisible” – Why understanding your “why” is the #1 key to success.
  • 10:20 – Why low home prices and cheap labor is the perfect opportunity to capitalize on today’s real estate market
  • 16:10 – How the “short sale market” has changed from 2007 to now and how it has affected investors and real estate agent. Jeff covers why he was dead wrong about “short sale investing” and how the old way of flipping short sale is no longer working Jason covers how time has marginalized his expertise as the go-to short sale expert and why his old method of generating leads no longer work.
  • 25:00 – Many investors/Realtors are going back to the “old school” method of marketing and we go deep into how the market shifted and how you need to be strategic because of the Nest Egg House Flippers VS Professional House Flippers.
  • 33:00 – Jason’s 1st launch of a direct mail campaign.  His “Yellow Letter with a Twist” campaign and how he is going to execute it.
  • 48:00 – Probate short sale and how Jason found a “micro-niche” by giving value to the market place.
  • 52:00 – How to leverage the “Facebook of Professional” aka LinkedIn to generate leads and credibility.


Episode Links:

  • LinkedIn – Social Media website to connect with other local real estate professionals.
  • TLO.com – Online investigative system. You can get a 15 day free trial to “skip trace” homeowners on your “return mail”.
  • ForeclosureRadar.com – List source to locate foreclosure leads
  • Grasshopper.com – Phone system to track your calls
  • Callfire.com – Phone system to track your calls. Get 100 FREE minutes.
  • Yellow Letter “With a Twist” – This is the mail house that Jason is using to send out his direct mail.
  • Nest Egg House Flippers VS Professional House Flippers – more in-depth video about Jeff’s thoughts on Nest Egg House Flippers VS Professional House Flippers.


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