If you got to this page and are reading this right now…
You’ll agree that there’s a huge untapped market of potential clients that are desperately in need of your service, right?
For some odd reason, these potential clients aren’t coming to you in numbers you want and deserve.
What’s the implication?
It’s a BIG one. I’ve been in this scenario before and it feels like someone threw a heavy wet blanket at you. For me, it was some pretty serious emotional anxiety and financial anxiety, too.
There’s so much information in today’s world and we begin to feel that it’s a moving target. These pieces are like putting a puzzle together without seeing the ‘full picture.’ You feel and think you’re doing it right but you’re not exactly sure what’s my return on investment (R.O.I.). Not just in ‘monetary’ form but in enjoyment/quality of life. You didn’t get into business to feel this and…
You start considering the ideas and questions that run in your mind, such as:
"Is this the right business for me?"
"If only if more people knew about me!"
"How are my competitors getting leads?"
"If I can only duplicate my best clients or lead source!"
Don’t worry. I was in the same shoes until…
I remembered a quote: "Small hinges – swing BIG doors"
And…that’s 100% correct. You’re just a few simple strategic tweaks away from a tidal wave of leads that turns into clients you can serve.
Before we get into the ‘solution’, let’s first make sure that you have a solid, fundamental understanding of marketing. Without this fundamental understanding, it’s like building a castle on sand.
You and I know – what happens when we build a castle on sand. It sinks.
Let’s get to the fundamentals.