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How to Get More Likes on Facebook and Set up a Facebook PPC Campaign – Real Estate Strategy Lab: Real Estate Marketing and Lead Generation That Actually Works! Warning: count(): Parameter must be an array or an object that implements Countable in /home/realeub0/public_html/wp-content/plugins/theia-post-slider/TpsMisc.php on line 362
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Hey Jeff Coga here,

Today’s lesson we will be covering how to set up a Facebook Pay Per Click (P.P.C.) advertisement and the two step process do double your likes.

I made a quick 9 minute video where I break down exactly how to set up a campaign on Facebook and how I’ve used it to generate leads.

Pretty cool right? Now…

Before you go out and start making the Facebook campaigns…

I feel like I have a moral obligation to to lay-out some of the “damn I’m stupid” costly mistakes I personally made and see other business owners make.

  1. Know your audience: HUGE error. Too many jump into running ads way too soon. You gotta do the market research. You must know the ins and outs, demographics, keywords, blood types,  and fine details about the local or global market you’re advertising in (I was totally kidding about the blood type).
  2. Flip the ads frequently and often:  Real talk…  The ad-life on Facebook is short. Especially if you’re targeting a smaller niche market and or you’re doing my 2 step ad campaign. You’ll see a spike in traffic, high click-through-rates (CTR’s), then it will drop off in a week or two. You must keep your ads fresh to maintain high click-throughs. This is a key point many marketers and business owners overlook.
  3. Know what time to run your ads. – Most people are on Facebook at work… period. Employers have started to ban the social network on office computers… lol. Take the hint! Optimal times to run ads for most are between 8am – 5pm. This is not 100% and may vary on your market. Weekends are hit and miss.
  4. Test different headlines, images, or text descriptions – This could be a separate blog post or two in itself. If your Facebook ad’s not generating clicks, the bid is either too low or the ad you created sucks. Test many different headlines, images and text descriptions to see what is converting the best. Think “attention grabbing.” Don’t settle for anything under a .03% CTR when running an ad.
  5. Give the ads enough time to run. – I recommend giving the add at least 50 clicks to see how well it’s performing. Don’t pull the trigger and 86 the ad too fast without accurately assessing the ROI. The good thing I’m finding on Facebook is that you can gauge performance of the ad faster than with Google.
  6. Set a reasonable daily budget. – Facebook has over 950 million users so they can deliver all of the traffic you can handle, for that matter. If you set a budget of $200 / day, your ad will be shown more frequently since Facebook will try to max that budget with clicks. Conversely, if you set a budget to $12 / day, your ad will be show less and spaced throughout the day. Set a budget you’re comfortable with but realize that if you want to be more aggressive, your daily budget will have to be higher.
  7. Always drive traffic to a landing page to capturing leads. YOU MUST DO THIS. You’re literally throwing money down the tubes if you don’t have a converting lading page to funnel the targeted Facebook traffic. (Click here to find out how) Far too many businesses pay for traffic only to let everyone look at their page for 2 seconds then bounce off. There should be a blatantly obvious (and irresistible) offer on the landing page that clearly tells the visitor what to do next.
  8. Provide a clear and concise call to action.  A clear call to action should be found in the Facebook ad itself and on the landing page. Examples are text descriptions that conclude with “click here now,” “click the LIKE icon,” or “call 555-555-5555 now.” Your images can also have calls to actions.
  9. Understand how to measure your ROI (return on investment) –  This will vary based on the local or global market you service. Your first goal if you’re a beginner marketer is to try to break even on your ad spend. Doesn’t matter if you’re promoting physical products / services or digital ones.
  10. Don’t give-up. – Facebook WILL deny your ads but you shouldn’t stop submitting them for approval. They are way more relaxed than Google. Don’t be weak or scared of rejection.

Be persistent and always test new ad variations. Facebook (to this point) just denies your ad, they don’t permanently ban you like Google does if you submit an add that doesn’t meet approval.

If you want to short-cut and dramatically REDUCE your out-of-pocket testing costs, find someone that’s mastered successful Facebook Advertising that can assist you.


Click Here to listen to a video about a  split test on FaceBook

With any PPC advertising, you can expect to easily spend a few grand in testing if you don’t seek the expertise and guidance of someone that’s successfully (and profitably) doing it. Hopefully, you gleaned some good insight from this post.

Leave a comment below to let me know your thoughts

Live Free,

Jeff Coga

P.S. I have several Facebook ads running right now.  If I get more than 10+ people requesting me to do a blog about the exact campaigns I will. 🙂

P.S.S. If you can’t wait and need an answer to how to market with Facebook?

Click Here Now ===>


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