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The Real Estate Strategy Lab Podcast Stats- 60 Days After The Launch

Hey Jeff Coga here,

Bringing you another financial report of Real Estate Strategy Lab. You may ask…

“Why are you releasing proprietary statistics and how does this help me grow my real estate business?”

The reason we do these financial report is to show case how to create passive income by sharing what you already enjoy and do.  Here’s what I mean.

Jason and I created Real Estate Strategy Lab to help real estate investors and agents leverage technology for lead generation and to create passive income.  This financial section will show  you exactly where and how we generate passive income from Real Estate Strategy Lab.

This financial report is 60 days from the launch of Real Estate Strategy Lab and we have already created $1,098.01 in passive income (kinda… keep reading).

DISCLAIMER: The figures Jason and I are releasing is considered to some as “trade secrets . Why? It’s like going to Mc Donald’s and asking for the Big Mac’s secret sauce. No one in their right mind would give you these types of data.  We’re a little kookoo so we’re doing this. We hope to inspire, educate and help others create passive income from your real estate business. Please click here to review old financial reports.

Podcast iTunes Download Statistics Report:

In our first 60 days we have hit #1 in iTunes New and Noteworthy! We were able to do this because of the huge support from our listeners.  Thank you for the support and the 5 star rating and the comments. We love to hear all of the success stories, take a look at this one…

Click Here To Listen to Episode 3

We LOVE hearing these types of success stories so make sure to give us a shout out.


I have some good news and bad news…

The Good News:  Our podcast has been downloaded over 10,000+. I’m still kinda weirded out that y’all have listened to Jason and I for over 10,000+ hours about real estate lead generation and leveraging technology to grow your real estate business.  Freaky but again, thank you and the downloads REALLY helped us hit #1 on iTunes on New and Noteworthy.

The Bad News:  Yes we have some bad news.  After 60 days iTunes will categorize ANY podcast as NOT being “new”.  Why is this important?  If iTunes categorizes your podcast as NOT being “new” because it 60 days old.  We will no longer get the “organic” traffic searches from iTunes. In simple terms, we’re going to get much lower traffic because our Podcast will not qualify for the “New and Noteworthy” classification.  It will be VERY interesting to see what type of downloads we’ll get, so stay tuned.

Now Moving On…

Website Statistics Report

IMPORTANT NOTE: We have NOT initiated ANY SEO campaign on Real Estate Strategy Lab. In the next 30 days we are going to focus heavily on optimizing this website to move up Alexa ranking. Stay tuned.

Top 3 Podcast Downloads Report

This section is showcase the top 3 podcasts that are being downloaded. Take a look below.

  1. Episode 1: Earn $5,000 in 30 Days with a $500 Budget – 1,975 downloads
  2. Episode 3: Buying and Selling HUD Owned Homes and Secret Ways to Fund Your Deals – 1,757 downloads
  3. Episode 4: Facebook and Google Change the Game Again! How Real Estate Investors and Agents can keep up! – 1,552 downloads
Make sure to leave us a comment and tell us what you liked or learned from Podcast. Your feed back will allow us to tailor our future podcast to meet your needs. 

Now… the exciting part.

Financial Report

DISCLAIMER: Please remember that we have decided to ONLY promote products and services we have used in our business.  Our passive income is created by affiliate marketing.  As an affiliate – we do get compensated if you purchase any of the products we promote.  If you do order from our links – feel free to ask us any questions at info(at)realestatestrategylab.com – so we can help you in any way possible.

We made $1,098.01 in passive income. Ok it wasn’t really passive since we had to “work” creating content for Real Estate Strategy Lab BUT Jason and I both enjoy this so we don’t really look at this as work.  Not to bad to create over one thousand dollars from scratch.   Here’s how we did it.

Total Expenses: $57.98

  • Hosting for our website with BlueHost – annualized $8.99 per month
  • Libsyn Podcast Hosting – $20.00 per month
  • Aweber – email contact management system we use – $19.00 per month
  • Skype (Premium) – $9.99 per month

Total Income: $1,098.01

  • Internet Real Estate Tycoon – total NET income $1,101.00 (we sold over $2,202.00 – we split 50% commission with seller)
    • Extra Notes:  We wanted promote a product to teach people how to use the internet to generate leads.  We decided to promote this product because it was created by a good friend of mine Nathan Jurewicz and Matt Andrews.  These folks have created a system on how to get more motivated seller and buyer real estate leads on the internet for free!  One of the top notch products. Click here to learn more.
  • Optimize Press – total income $45.00
    • Extra Notes:  This is the website plat form we use for Real Estate Strategy Lab.  This is one of the reasons why we’re able to create high converting squeeze pages and sales letter. Click here to watch video.
  • Foreclosure Radar– total income $9.99
    • Extra Notes:  A smarter, saner approach to tracking and understanding your local foreclosure market.  We use this to pull our data for our mailing campaigns and to track all foreclosure activity in our market. Get the freshest foreclosure data. Click here to get free trial. 
Income Overview:
  • NET Income Nov 2012: $1,098.01
  • NET Income from Sept 2012: $0.00
  • Change of Income: +$1,098.01

Final Thought and Rants:

I just recently read a quote that went something like this…

“It’s NOT how fast or smart you are, but your ability to adapt that determines whether you survive.  The IRONY of entrepreneurial success is that the very behaviors and habit patterns that lead to success at one stage of growth can contribute to failure at the next stage.”

With that said… keep changing, keep growing, and keep moving.

The first 60 days of Real Estate Strategy Lab has been a huge hit! We also made over one thousand dollar in passive income that was nice (we’re actually throwing all of it back into the business). But we know we have to get better at providing better content and to serve the Real Estate Strategy Lab family. Stay tuned for the next 30 days… Jason and I have something REALLY big that we are working on. I’m excited to see what the next 30 days will be. Stay tuned. 🙂

Please make sure to tune in on iTunes and make sure to leave us a comment below!

Live Free,

Jeff Coga

P.S.  I would love to hear your thoughts and what you think of our Podcast.


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